Wednesday, April 21, 2010

new players in the magazines

Hello lovelies! Been a bit off the radar tnx to a little fever attack, I can stay awake for more than 30 minutes at a time now so definitely getting better! Now all I need to do is play a little catch up with the latest news in the jolly fashion world.
Oh by the by on that note have you noticed that in a lot of fashion magazines a lot of new brands are advertising, is it that big brands are cutting down thus opening a space to be filled by smaller brands, maybe at lower rates because they need someone to place an add or is it that smaller brands to amp their visibility are investing in traditional media…which one is it? In the case of say Isabel Marant it’s easy to tell since they just opened a store stateside why they are advertising in Vogue now but that is a very specific case what about the new crop of advertising chicos?

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